Heemskerk Flora , a family business founded in 1988 by Koos and Jan - Kees Heemskerk , is located at the FloraHolland Rijnsburg vendue site . Early on , the company committed itself to verbatim deliveries from the nursery , bypass the auction sale clock . This elbow room , florists could not only enumerate on the effective flowers but also on optimal freshness . This strategy compensate off for them as where they once started with a single line to Germany , this quickly expanded to multiple lines to Germany , Austria , and Switzerland .
With a spacious location at the auction sale site , well - running line , a busy webshop , and a modern fleet of vehicles , Heemskerk Flora is a fellowship that has dandy pridefulness in itself . founder and owners Koos and Jan - Kees have merely built a caller where the pursuit of quality is the driving effect behind everything . By never deviating from these ideals , Heemskerk Flora can now be called a top company within the horticultural sector .
Someone who knows all about the grandness of personal contact with the customer is Leon de Mooij , accounting handler at Heemskerk Flora . For Leon , unmediated and personal contact with the client plays a very of import part . He on a regular basis visits customer in Switzerland , where he continuously identifies area for improvement , which he immediately follow out upon returning to the Netherlands . Leon say that : " You take to know what your customer is have-to doe with with and where you may add value . Only then can you make a difference . "
Another development is the introduction of the younger generation , both at Heemskerk Flora and among its client . Within the kinsfolk business , this is reflected in active use of societal medium , where Heemskerk Flora has gained popularity among florist shop throughout Germany , Austria , and Switzerland . But the next generation also fetch raw opportunity with them among customers . It is mainly the new propagation of florists who see the added value of a webshop , while the honest-to-god flower store still greatly measure visiting a wholesale market . Leon explain : " Convenience serves the the great unwashed , and our client find that gismo in being able to order through the webshop and receive personal delivery via our own blood . "
Of the flowers sell , Leon says that there is always a chrysanthemum included . accord to him , this is due to the expectant mixture of usable type , shapes , and colors . However , the santini forms the big part of the chrysanthemums traded by Heemskerk Flora , followed by particular disbuds chrysanthemums like the dahlia - shaped Kalimba or the pompom - shaped Playtime .
A large part of the chrysanthemum traded by Heemskerk Flora lie in of smorgasbord that Dekker once brought to market . With santinis as the main radical , we see well - known varieties like AAA Peptalk , AAA Purpetta , and AAA Aurinko frequently . But the exclusive forms like AAA Bluff and small - flowered Madibas are also often place by customers . Leon sees a gracious resemblance between Heemskerk Flora and Dekker : both strive for the highest accomplishable calibre , with Leon call Dekker the leading breeder of chrysanthemum .
Source : dekkerchrysanten.com
