The garden industry is abuzz with all the ways Wave Petunias from PanAmerican Seed is celebrating its thirtieth anniversary in 2025 . tot to the excitation , at this year ’s California Spring Trials , the Wave brand herald it has work a special aesthetic collaboration with globally renowned photographer Anne Geddes , whose book " Down In the Garden " ( Cedco Pub , 1996 ) took ' 90s papa civilization by storm , depicting adorable baby pose in charming garden setting . The Wave x Anne Geddes collaboration include an exclusive artistic print for Wave Petunias by the artist , as well as a national retail sweepstakes this spring where one lucky achiever will receive an Anne Geddes babe photoshoot in New York City .
The exclusive print was recently bring out at a rooftop event in downtown Chicago during Expo Art Week . member of the media and PanAmerican Seed forgather to highlight Anne Geddes ' employment with Wave Petunias and celebrate the brand name ’s 30th day of remembrance . Guest enjoyed hearing the creative person ’s insight on the collaborationism and had the opportunity for one - on - one interactions with her , all while enjoying stunning views of the city skyline .
" Working with Anne Geddes was amazing and a natural tantrum for undulation because she realise the breakability , promise , and hope of early life leg . Just like our glasshouse growers who conceive in foster untried seedlings to institute color and felicity to the reality , Anne ’s prowess brings smiles to many faces , " say Sarah Makiejus , Global Marketing Manager for PanAmerican Seed and Wave Brand Manager . " Extending our partnership into the retail sweepstakes in garden center is the perfect icing on the cake for our milestone year ! The nostalgia and joy extract by the public have been exciting to experience . "
The photoshoot for the exclusive print happen last December and have colorful Wave Petunias on hardening . Varieties like Easy Wave Rose , Plum Vein , and Berry Velour were admit , along with over a dozen charming young models with expressive faces , make the final graphics truly heartwarming and endearing .
" Every baby is a admonisher of possibility , innocence , and beauty , " articulate Anne Geddes . " What I love about this quislingism with Wave is how it unite the purity of puerility with the vibrance of nature . There ’s something magic about captivate a moment where both are in bloom . "
This season , to boost engagement with Wave Petunias , shoppers across the nation will fall upon special Anne Geddes " baby bee " plant tag among their Wave Petunias in stores . These tag will be accompany by tip - of - leverage displays highlighting the baby photoshoot sweepstakes . Fans can buy a Wave Petunia and then scan the QR code on the tag end to get in for a probability to win . More detail about the contest are available online , and the sweepstakes runs from National Wave Day ( May 3 ) through July 30 , 2025 .
To help growers and retailer make the most of the Wave 30th Anniversary consumer blitz and increased exposure , PanAmerican Seed has created a downloadable Wave Promo Kit webpage . This page is packed with marketing resources that stores can practice to appeal shoppers .
Additionally , a vamp " Add Your Business " cock will attend main garden centers in stimulate their store locations more accessible to shopper . Wave fan can search by zip fastener or postal code on the WaveGardening.com " Where to Buy " web page to find the near shop selling Wave Petunias and Wave Pansies .
For more entropy : PanAmerican Seedwww.panamseed.com
Wave®Petuniaswww.wavegardening.com
