US: "We anticipate strong growth in the next few years"

After three hectic weeks , Metrolina Greenhouses is heading towards the end of their poinsettia season . So far , demand has been positive and they see important increase in sales and store traffic when comparing to last year . This is explicate by Mariah Holland , Head of Marketing at this wholesale plant and overhaul caller with a location in Huntersville , NC , and York , SC . They are very well-chosen with these prescribed numbers but even more with the new consumer they have welcomed to the industry in 2020 . " We anticipate strong growth in the next few years and are quick to meet consumer demand with add production and new product lines , which lead to new production country at both locations ” .

Poinsettia seasonMetrolina started to imbed the poinsettia cuttings the end of June and polish off a bit mellow with 3.1 million plants filling up 200 acres of space in Huntersville , NC . In just one calendar month , from Mid - November till Mid - December , this huge number of poinsettia are leaving the glasshouse , on their way to jobber which are establish in the Mid Atlantic region .

Pure white poinsettia increase in demandThe traditional red Euphorbia pulcherrima is still the best seller ; about 90 pct of the greenhouse is filled with this people of colour . However the for a couple of years now , the requirement for white - which is 5 % of the total- is increase . " Since we are working with the Princettia white , which has a lawful white color , we see the need increase . Consumers really get laid it , " she say . 4 % of the product lie in of specialty variety , and 1 % is being painted in vibrant blues and purples . "

Painting lobster plant at Metrolina Greenhouses .

append value to the poinsettiaThe painted leaf is a popular crop to grow and over the year , the supply increased sharply . So , how different is Metrolina Greenhouses , that is chiefly selling their products to big box retailers from the other Euphorbia pulcherrima on the market ? " We attempt to sum value by offering them in dissimilar sizing , different promotion and so on . All in all , this is highly rate . "

increase requirement across the boardNot only the need for poinsettias , but the need for all types of plants in their classification - include hardy mums , summer annuals , hanging basketball hoop , bedding plants and perennials - increased over the last year , Holland excuse . " We are very grateful that we ’ve had a beneficial class . With people staying home due to the pandemic , the interest in plants in cosmopolitan has uprise . And not only the need among the ' usual ' consumer grew , we also welcome raw consumer to the manufacture . "

flourish production acreageMetrolina in Huntersville , NC , is said to be the largest undivided - site , heated nursery ( over 200 acres ) in the U.S. Besides , they also have a second location in York , SC , where they have 175 Acre of outdoor growing blank . As they have a bun in the oven a growth in demand for the coming yr , they are expanding production at both sites . " In Huntersville , we are planning to add 13 land of greenhouse and we are plan to add 40 acres of outdoor production in York where we will also put up some frigid frames as well . "

For more information : Metrolina GreenhousesMariah HollandEmail : mariah@,metrolinagreenhouses.comwww.metrolinagreenhouses.com