Coventry University is leading a labor to reduce plastic , packaging , and waste in the British snub - flower industry . " The slew - flower sphere is a significant user of promotional material , with multiple layer of plastic and other material used to protect and hydrate flower from grower to consumer . "
leave by Professor David Bek , from Coventry University ’s Research Centre for Creative Economies , an industry working group has produced a young brochure and other resource design to guide the floriculture manufacture towards more sustainable practices .
The working grouping , which is co - lead by the University of Surrey , comprises partner in crime such as the Floriculture Sustainability Initiative ( FSI ) , Interflora , the British Floristry Association , Flowers from the Farm , JZ Flowers and Superflora , and Bloom and Wild .
An prescribed launching event was held at Coventry Cathedral , which showcased demonstrations of sustainable floristry design , admit that of The King ’s flower store , Shane Connolly .
Professor David Bek and Shane Connolly in Coventry CathedralPartly funded by an Impact Acceleration Account ( IAA ) award to Coventry University by the Economic and Social Research Council , the task aims to transform the industry by encouraging and promoting sustainable practices by tender practical guidelines for shrink environmental impingement , such as minimizing the habit of individual - function plastics and improving publicity efficiency .
" While important for product auspices , the widespread use of single - habit plastics present a significant environmental business organisation . As consumer need for sustainable practices grows , businesses that dramatise eco - friendly method acting enhance environmental sustainability , better efficiency and low costs " .
Shane Connolly : " I have struggle for years with the musical theme that so many flower store feel that nature is their inspiration and guide , yet so much of floral practice is detrimental to nature .
It has been howling to see this dichotomy addressed at the case in Coventry Cathedral . We call for to provide solution to flower store rather than bombard them with the issues and that ’s what we ’re set out to do .
For many twelvemonth I have endeavor to promote more sustainable practice in the floral diligence , so it was an honour to be part of this event where the solutions are being presented along with the offspring , and in a room that is defend by robust academic research . "
Professor David Bek say : " The strength of this project lies in the loyalty offered by industry and expert stakeholders . Their support not only lends believability to our first step but also amplify the sustainability message within the industriousness . This labor represents a crucial step toward cut the environmental shock of the cut - flower diligence and the involvement of respected industry loss leader is a testament to its grandness . "
Professor Jill Timms : " For me , at the marrow of this project and our work group is coaction . It has been challenge , but we have contribute people together from across peak supply irons - both global and local . We have produced guidance which has been really useful to many different groups and sets a high-pitched measure for the ambitions we have to work about significant insurance and behavioural change for a more sustainable , and less wasteful and pliant orientated blossom industry futurity . "
For more information : Coventry Universitycoventry.ac.uk
