Last week , the one-year Thanksgiving holiday was celebrated across the US . Now that the celebration are overJoost Bongaerts , CEO at Florabundance , get hold of the time to meditate on this year ’s Thanksgiving sale in the US . His flower wholesale company ships heyday throughout all of the country . He share the developments in the flower sphere that made him thankful , but also which challenge the industry had to navigate .
According to Bongaerts , 2024 ’s Thanksgiving sale presented a miscellaneous picture at both the retail and wholesale levels , in the main due to the tardy timing of Thanksgiving and its propinquity to the Christmas season . He explains : " While sales were unshakable in some areas , they did n’t achieve the standout operation many go for for . The unparalleled calendar dynamic reshaped consumer behavior , redirecting attention and spending toward holiday decor and Christmas preparations . "
Floral arrangement for Thanksgiving
At the wholesale level , he state , sale were for the most part level compared to previous year . " Many jobber attributed this to the tight holiday season , which put Thanksgiving flowered orders in direct competitor with early Christmas sale . middleman confront logistical and merchandising challenges in balancing stock list and reply to shift consumer demand . Retail florist repeat these concerns , noting that the overlap of Thanksgiving and Christmas decor shopping touch on traditional Thanksgiving floral purchase . "
When it comes to retail sales event , Bongaerts observe that , overall , they were decorous but not prodigious for similar reason . " Compared to last year , Thanksgiving week sales were down . Some retailer describe a 5 % diminution . Retailers observed that Thanksgiving ’s late timing may have further advance a shift in focus from traditional system to Christmas - theme interior decoration , creating additional competition for flowered budgets . "
However , he also sees that November sales showed a slight improvement over 2023 . " While the entire number of flowered units sold was slenderly down , retailers were buoyed by an increase in average order values , ensue in meliorate same - memory board sales agreement for many localisation . This suggests that even as loudness dip , customers preserve to prioritize higher - quality , premium arrangements for their Thanksgiving celebrations . "
Bongaerts also points out that some realm perform significantly better than others , with a few experiencing minor fall . “Regional differences act a part , with areas catering to higher - income demographics generally reporting strong sale . These markets benefited from customers ' willingness to gift in more detailed floral designs , ponder the ongoing demand for quality despite broad economical pressure . "
Despite these challenges , Bongaerts , highlights that there are valuable takeaway from this class ’s Thanksgiving cut-rate sale . He argues that retailers and wholesalers alike may benefit from promote other Thanksgiving purchases in the future to beguile sales before the Christmas season ramps up . He also thinks that pop the question transitional floral designs that nosepiece Thanksgiving and Christmas could provide consumer with greater note value and versatility , appealing to those seeking multi - use arrangement . to boot , he believes that concentrate on stocktaking scheme and regional marketing that reflect purchasing power and consumer preference will be central to maximize gross revenue during tight vacation season .
As the manufacture moves into the Christmas season , he feels that there ’s reason to remain optimistic . " The resiliency shown by the flowered market this Thanksgiving highlights the endure time value customer lay on flower during the holidays . While timing challenges may have influence this year ’s results , the manufacture ’s ability to adjust and innovate will stay on to ride success in the seasons to come . "
The ' That Flower feel ' new wave
For more information : FlorabundanceJoost Bongaerts , ' That Flower Feeling ' Ambassador[email protected]www.florabundance.comwww.thatflowerfeeling.org
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