“ It has been a struggle to get a hold of certain imported peak for this year ’s Midsummer celebration , which will be widely celebrated in Sweden on the weekend of June 25 , ” explains Adam Muhr , Assistant Manager of APH , a Swedish importer of flowers . “ On the other hand , the weather has been very golden for growing the traditional strawflower , meaning that this year ’s quality and measure of those will be much better compared to previous years . ”Adam Muhr
A flower celebrationMidsummer is an old Swedish custom , for which flower are a big part of the celebration . Every yr , citizenry make flower wreaths and adorn maypole with flowers . Muhr explains : “ For the celebration , it is very popular to buy Swedish summer flowers in the traditional colors , which are blue , blanched and red . For instance , the profane cornflower , which is locally grown , and the white chrysanthemum , import from The Netherlands , are particularly popular . As a result , we see a apex in gross sales around the period of the celebration every yr . ”
Challenge to get Dutch chrysanthemumsThe big challenge for this year ’s Midsummer has been getting the popular blank chrysanthemums , which are import from The Netherlands . “ We pre - booked them in March , but because European supermarkets have see such an growth in flower sales with flower store being closed , the supermarket are increasing their pre - bookings as well . As a result , the prices at the auction have been gamy , and securing an decent bulk has been challenge . ” as luck would have it , obtaining the blue cornflower has been much better this year , compared to previous years . “ The traditional cornflowers are grown on open fields , have in mind that too much malarkey or rain can bear upon and even destroy the crops . The weather condition thus influences the lineament and production of the cornflower . As this year ’s weather condition has been static , we are able-bodied to deliver enough skilful quality flowers for this year ’s jubilation . ”
unfluctuating demandDespite the pandemic , Muhr reports that the demand for flowers around the Midsummer menses has been quite steady these retiring year . “ This year and last year , celebrations may not be as large as they used to be before COVID-19 , but we are still noticing a lot of requirement for flowers as there have been a lot of smaller festivity . In compounding with the growing interest in flush because of the pandemic , there are more vas to fill with flowers and we are expecting a little increase of 5 % for this yr ’s total Midsummer sales agreement . Another positive influence for Swedish flower gardening is that our floral shop have stay overt during the pandemic , whereas most other European florist had to shut . ”For more entropy : APHAdam Muhr[email protected]www.aph.se
© FloralDaily.com/Elvira Oosterbaan
