In Pieter ’s perspective , Royal FloraHolland gives the floor to its CEO Pieter Bootsma . In this monthly pillar , he shares his perspective on the past month .
February was dominated by Valentine ’s Day , traditionally the first major bill of the year . In footing of design , we see a similar scene to January : the price development remains very solid , while the volumes on the other bridge player , just as last calendar month , are incarcerate behind last year . It was respectable to see that the prime demand was once again high in February . Not only for the rose product grouping , but for almost all merchandise groups . Due to the high demand , the law of supply and demand proved itself in exercise .
Valentine ’s Day in the mediaValentine ’s daylight also attract a lot of media aid . Flowers are and continue the ultimate souvenir of erotic love and fondness . This was seeable in many media ; both Goedemorgen Nederland , Hart van Nederland , and Eva visited our hub in Aalsmeer . The write jam provided a platform for critical voice regarding the use of crop protection . In near cooperation with Flower Council Holland and Glasshouse Horticulture Netherlands , we presented a unclouded and actual counterargument , emphasize the significant steps growers are taking to make their cultivation more sustainable .
A future - proof marketplaceLast calendar month , we took necessary steps with the Members ' Council and the Supervisory Board to refine our scheme . Making our mart future - proof is central to this . This admit investment funds in submit maintenance , sustainability , and innovation . We are now intercommunicate these plan to our liberal membership and actively seek dialogue to jointly shape them . This should lead to clear conclusions this summertime regarding the future .
New Members ' Council and the power of the cooperativeTo optimise the word with the Members ' Council , the newly elected member of the Members ' Council must also be properly included in the governance aspects of the co-op . In that context , 9 new members of the Members ' Council have been given an onboarding sitting coordinate by Jolanda Heistek , manager of Cooperative Affairs . During the onboarding , the NCR ( National Cooperative Council ) explained the rules of the cooperative and the function of the Members ' Council . These salmagundi of meeting are of the essence to help new members settle in and involve them in our cooperative manner of work . David and I met the new members over lunch .
Transparency through certificationA third subject I would wish to discuss is the next gradation we , as a cooperative , require to take in the sphere of transparency through authentication . Almost three - quarters of all product revenues via our platform already come from certified growers , allot to the FSI2025 definition . As of 9 January 2025 , required certification fit in to the FSI2025 Basket of Standards will practice to all grower trading on our digital political platform , except for Clock Focus agriculturalist . This mathematical group will be given at least one twelvemonth of excess training time . Small - scale raiser will before long be able-bodied to use the little - weighing machine agriculturist scheme , which has been uprise in tie-up with FSI and in collaborationism with MPS and GlobalG.A.P , tailored to the business operation of little - scale growers . This dodge entails less administrative effect and is chintzy than the veritable scheme . As for the small - scale grower scheme , the FSI is currently finalising the preparations for implementation and communicating .
In talks with membersI desire to emphasise that we are hear very carefully to the concerns within the cooperative . Our starting breaker point is and remains to strengthen the co-op as a whole . We are doing this in dialogue . We value the agriculturalist who have made Royal FloraHolland great and who make our marketplace so attractive with their intersection range . We are also focusing on how we display clean enfranchisement information on the clock and in Floriday . We are also take growers who are phasing out and want to discontinue within a reasonable period of time of time after the good date of compulsory corroboration . To this end , we are working on an update to the ' opt - out outline ' . We are working on solutions in near consultation with stakeholders such as the FSI and the trade and grower collective . Clear communication on all these points will be leave before the end of March . Together , we will continue to build a secure , next - proof co-op .
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