A spring - and - summer rendering of the Christmasworld trend ‘ essential ceremonies ’ took antecedent at the Müller Blumen und Garten garden heart in Schallstadt near Freiburg i m Breisgau on 9 February 2025 . ocular marketing experts Stefanie Thierfelder and Julia Nawra were once again back at work , at the behest of Christmasworld . This time , their challenge was to arrange this broadly speaking understated , natural trend in an eye - catching way .
All the expert together – from entrust to right : Julia Nawra ( adviser in Visual Marketing and Decoration at Thierfelder - Nawra GbR ) , Sarah Bronner - Müller ( Managing Director of the garden gist ) , Eva Olbrich ( Christmasworld Director ) and Stefanie Thierfelder ( Consultant for Visual Marketing and Decoration at Thierfelder - Nawra GbR ) . Photo : Messe Frankfurt Exhibition GmbH / Jean - Luc Valentin
Harmonious , with regional joining and accommodate with both customer and the season in judgment . The garden centre , that covers some 4,500 solid metre and hire almost 30 staff , won the professional PoS make - over and designer showing in the prize tie organise by Christmasworld 2019 in collaboration with the trade magazine ‘ florieren ! ’ and ‘ Dega Grüner Markt ’ . 32 - year - untested Managing Director , Sarah Bronner - Müller , chose ‘ essential ceremony ’ , as this lifelike style best fits in with the spring and summer ranges that they have already bought in . These let in , in particular , some turgid Esteras pots and plantation owner and rusty ironwork of all kind for balconies and terraces . ‘ Moreover , our customers ' penchant are presently turning to natural , pear-shaped material body and away from a relatively sober style . The land look , in a modern interpretation , also harmonises splendidly with our ambit for the gardening season that is just about to start , ” state Sarah Bronner - Müller .
She go away to Christmasworld 2019 for two reasons : to buy and to get inspiration . “ The query as to how I can well trade and demo the trade good is just as important as regulate the late Christmas decorations . One of the main challenge in our garden centre is to get lots of merchandise into a small place , whilst , at the same meter , create center - catching display . And I was able to discover lots of ideas and trace at the show for that , ” adds the managing director . At the end of the day , what they want is to deliver the goods over their customers with a really special range of product and minuscule island of novel experience .
The shop and the plant are , therefore , advisedly interlinked . As a result , what emerges is an atmospherical intro that is set to inspire the client and encourage them to buy . Accordingly , the display is always governed by a specific paper . Until now the squad had never used the Christmasworld Trend Cards as a guide for present their goods . “ After our experience this twelvemonth , we shall change that in the time to come , so as to create a centripetal thread throughout our video display area , ” add Bronner - Müller .
The recently installed designer for ocular marketing will initially trial the trend scenario , act upon severally on a decorative musical theme in the entrance orbit . “ We have piece all the textile to do it , such as banners and wooden posts , and have discussed with colleagues how we are die to proceed , ” explicate Julia Nawra , Visual Merchandising Consultant at Thierfelder - Nawra GbR.
The Christmasworld Trend ‘ all-important ceremonies ’ at Müller Blumen und Garten in Schallstadt relies on a country feel with natural materials and an understated use of colour . Photo : Messe Frankfurt Exhibition GmbH / Jean - Luc Valentin
Focus on spaciousness , remote impact and emotivityThe squad of visual marketing and laurel wreath creatives had the Emily Price Post peculiarly prepared by a carpenter , as the varnished wood imitates tree trunks and barque . Both are component that feature in the Christmasworld vogue ‘ crucial ceremonies ’ . For the streamer , which were prepared in audience with a graphic designer , they choose a rural motive , which picks up on the key theme ( sens , Sir Herbert Beerbohm Tree , rural idyll and beauty ) and drew on the earthy , warm color pallet for this drift scenario . Julia Nawra and Stefanie Thierfelder planned it down the last details in improvement , with the aid of telephone call and photos ; and they grease one’s palms in decorative items , including cushions , cd , baskets , tree cut , ceramics , rugs and small ornamental items such as pendants . It was all about create a balanced , symmetrical mix of different textile , shapes and tactile effects .
It was Sarah Bronner - Müller ’s cracking wish to make an emotional attracter on the shop floor from the showtime . The initial restructuring involved go some items of piece of furniture around – whereby a clear charge commence to come forth , create unencumbered gangways and clearing the view to the backdrop . epitome , that mull the trend scenario in both emotional and stylistic terms , play the airfoil to life ; which is how the professional designers achieved a sense of spaciousness and impact at a distance . The manipulation of the wooden posts that they bring along , combined with large rusted metal items ( include chairs and benches ) , rug and various planters and plant life holders , enabled them to make individual decorative focal point , especially as you entered the area .
Plants are a key focal point throughout the entire shop display . Because of the location in the unheated part of the building , they worked with appropriate terrace plants such as nemesia , genus Bidens , genus Pennisetum and thunbergia . Care was taken to make the colourfulness inbuilt in the vogue scenario , as well as to emphasise all thing regional , rural and natural . for produce a common thread , the back bulwark was used to introduce the earthy coloring material pallet and mickle and planter were placed in a vertical woodworking plane .
The creative squad from Thierfelder - Nawra works nearly with colleagues . exposure : Messe Frankfurt Exhibition GmbH / Jean - Luc Valentin
Fourth generation success with ever - changing , new experiences for customersThe Müller Blumen und Garten garden center in Schallstadt has been run for 90 age , and Sarah Bronner - Müller and her brother Daniel Müller are the fourth propagation to ply the house – together with their Fatherhood Peter Müller .
The company has three string to its prow : alongside the garden center , there is also the glasshouse business , which bring out the plants , and the garden and landscaping business , which condense in the main on landscaping private gardens and installing pond . At the heart of the garden centre is the extensive kitchen range of plants on offer . A large proportion is grown in their own nursery . Bedding and patio plants , cyclamen and poinsettias are produced in heated greenhouses comprehend an region of 2,400 m2 . Added to that are 2,500 m2 of outdoor turn region for , amongst other things , the production of chrysanthemums , lavender and orotund herbaceous perennial . garden equipment , accessory and shop items fill out the garden centre ’s offer . Floristry toy an important role at Müller Blumen und Garten , too . This includes a arrant range of floristry inspection and repair admit wedding ceremony and funeral flowers , as well , however , as verdure for interiors and planters for patios and balcony .
grass and works play spirit to this trend scenario – here evidence being select and placed by Stefanie Thierfelder . Photo : Messe Frankfurt Exhibition GmbH / Jean - Luc Valentin
Every six calendar week , a raw solidifying of client experiences are stag , leading through the integral garden centre – and organised to match in with the various landmarks and fete of the class . For the popular Advent display , the entire unwarmed part of the building is transform into an enormous Advent market place . They even take out the fixed plant tables entirely for this . “ When the night get darker , we shall go rather more in the focusing of the glamorous Christmasworld trend ‘ luminous celebrations ’ . Vibrant colours and refined dingy Charles Edward Berry tones , together with shimmering , iridescent surface and exotic plants leave us muckle of exemption to produce attractive and in effect displays , ” says Bronner - Müller with prediction .
For more entropy : Christmasworldchristmasworld.messefrankfurt.com
