" IFTEX 2024 was a pivotal event for us to showcase our form and connect with other primal stakeholders , " enjoin the United Selection squad . Since 2012 , the get up breeding companionship participated in this patronage show . Also , this year , they were present to showcase their New strain of diverseness , and highlight their spouse . However , before the company presents new assortment , they subjugate their rose to a selection process . This unconscious process start briefly after IFTEX . We interviewed Nelson Kimathi , Marketing Assistant at United Selections to pick up how they experience the IFTEX and the narrative behind their rose varieties .
The United Selections team at IFTEX 2024 .
Networking , and take about market developments"IFTEX is a unique platform , offering unique photograph and learning opportunities , " say Kimathi . When it follow to this exposure , he finds that mainly the ' Nova Vita , Rise & Shine ' , ' Premium Class ' , and ' Champagne bloom ' got care from IFTEX visitor : " Attendees were peculiarly impressed by the blooming , petal , recondite color , and the big capitulum sizes of our varieties not forgetting the strong stem . It was particular to see that the roses foregather this amount of stake from all sort of people , include growers from Asia , Ethiopia , and Saudi Arabia . As well as death - user who could direct our smorgasbord to growers . "
Visitors give ear the United Selections stand
According to Kimathi , the business deal fair is also an chance to larn more about grocery store , and the experiences of growers . He points out that chrysanthemum and alstroemerias get a peck of interest as they have bright colours and are relatively easy to maintain . " In other run-in , I find out a wad at IFTEX . We realise that a lot of growers and craw managers are the ones on the ground , their advice is valuable to us . To appeal to the end users , we also need to appeal to the harvest managers , " he says .
The process of create unexampled roseate smorgasbord . “Introducing a fresh rosaceous variety is n’t just about adding a new surface to our catalog , " Kimathi says . In fact , it involves a selection procedure of several months : " It ’s something that take time . " At United Selections , the rose selection process starts right after IFTEX , when excitation is high and the discussion with key stakeholders are unfermented in head . The process accept primarily spot in Nakuru and Naivasha , Kenya .
Kimathi elaborates on the process , aver : " During selection , we look at every contingent — petal count , oral sex size of it , stem strength , and how often they bloom . also , we purpose for more disease resistance , strong ( ocean freight ) transportation , and higher yield varieties . We also keep an eye on grocery trend and what consumers want , assure our new varieties assemble current demand and next need . Each squad appendage notes down these trait and decide if a pink wine is a worthy prospect . " According to Kimathi , the United Selection team is now concerned with giving figure to the flowers . Afterward the flowers will be circularize , trialed and promote .
The selection team at workKimathi finds that the topic of color is the most thought-provoking part of the process . For that grounds , he ’s glad he is part of a wider team that gives feedback and advice . " Our decision are made collaboratively with the team , using data gather up through our data registration organisation , E - Brida . This system allows us to analyze the data thoroughly and make informed choices about which roses to premise to the market place . Our squad — from research and exploitation to sales and marketing — deliberates to prefer the best roses for the market . Our aim is to introduce the next honor - winning rose , in summation to our live assortment which includes the Madam Red , Confidential , Nova Vita , Jumilia miscellany . Creating a unexampled roseate variety is a labor of erotic love passion , " he concludes .
For more information : United Selectionswww.united-selections.com
