With more than 70 connected garden centre , Aliatcomes every year to Iberflora with a striking standstill in which a garden is renovate that show its philosophy and note value . Iberflora talks toJosep Maria Pitarque , manager of the purchasing centre .
With more than a decade of chronicle and 71 connected garden shopping mall . What are the unforesightful and medium - terminal figure challenge for ALIAT?“The truth is that we are very proud of our flight . In a few geezerhood , ALIAT has establish itself as the leader in the gardening sector in Spain , both in several attached center , full sale area , spheric turnover , and employee sum . But , despite this , we still have a foresightful elbow room to go . Our work as Central is to hike our points of sale , helping them to be more free-enterprise through unity and collective effort , making use of synergism , the experience , and know - how of our squad of professionals . "
" Our independent objective lens is to tot value to our affiliates . On the one hired hand , helping them become more competitive but also offers them concrete solutions that allow them to ameliorate the lucrativeness of their garden . But , above all , our top precedence is to offer the owners of the attached garden peace of creative thinker , security department , and trust . Medium - term , we must be prepared for the next challenges that the sphere will have to confront . The service , logistics , climate modification , the dedication of the young customer … they are going to be critical . "
What services does ALIAT fling to its connected garden centers?“With 70 points of cut-rate sale spread throughout the Spanish geography , ALIAT is a alone and well - known manakin in the sector , mainly , for the services we provide to our affiliate . Among other aspect , we pop the question support in purchases , sales , and garden direction . We do remodeling and sexuality implantation , and we help to enhance the commercial presentment , we design spaces , and we unionise joint purchases and exclusive imports . In addition , we have insider data on the market place . We give grooming courses , and we offer a professional service , we organize effect that generate a majuscule interrelation between all the members of the heavy ALIAT family and much more . "
What are the main strengths of ALIAT as a company?“Surely , our principal strength is citizenry . ALIAT is what it is for the squad that makes it up , a group of 11 pro differentiate in the world of gardening . A multidisciplinary team in which each patch is primal to achieving great results . Deep noesis of the sphere , the experience accumulated in a period of sales event , the fact of have your brand , to provide a individualised service , to make tailor - made suits respecting the areas of influence of each one , as well as offering maximum confidence to garden owners , are the key factor that have allow us to consolidate in the sphere and make a divergence . "
How did the sphere get to the equator of 2022?“The months of January and February of 2022 were very near , even exceeding the figures for the same period of 2021 . But , instead , March was very bad . Above all , because it was an extremely wet month , plagued by cloud and rain , with very few hr of sunshine . And that hurt garden centers substantially . But this was not the only reason . The rise in the price of gasoline also coincide , with transport problem , the increase in the cost of in the buff materials , the war in Ukraine and its impact on the thriftiness , the continuous growth in electrical energy , etc . Instead , May and June were a bit better . "
" Anyway , there are other prospect just as significant as charge , how to improve the lucrativeness of the garden , restraint expenses , the right way care the stock and take measures to continue increasing the influx of young and unseasoned customers . Whether garden centers play all these parameter , we will finish the year satisfactorily . "
In Iberflora , ALIAT always has a very prominent presence with all-encompassing exposure and a very powerful incarnate mental image . What is the end for this variant ? How is ALIAT GARDEN different from other stands?“As common , our finish to 2022 is to set up an even more attractive stall , welcoming and impactful than last year ’s . ALIAT GARDEN is a unique and peculiar stand since it supposes the recreation of a garden center within the fair . It is a very special space that defines our philosophy and our value . It is also the embodiment of our stain and the team behind it and explains to the great consultation that attends the fair who we are and what we do . Is , therefore , our cover letter , our individuality stamp , the Embassy of the Central in Iberflora . "
" On the one hand , ALIAT GARDEN is the meeting detail of our affiliates , where they relate to the rest period of the companions of the gravid ALIAT family . But it is also a bully show window for the many garden owners who visit us . , where we can explain our services , expose them to the advantages of being part of the Central , and put into exercise what we do best : purpose , make and optimize garden centers . "
" It is a outdoor stage different from the others , which include products from 12 of suppliers and combines lights , textures , designs , Aromas , colors , etc . , to create a very particular atmospheric state . ALIAT GARDEN has some hushed areas where we can reserve conversations with customers or visitant and other spaces with all the typical products of any garden : indoor and outdoor plants , pot , fertilizers , Phyto , irrigation , seeds , prick , substrates , decoration items , garden piece of furniture , accoutrement for pets . "
Iberflora works on a raw , more experiential , and innovational concept in 2022 , Iberflora New Generation , an event to function , but also to learn and have playfulness . What expects from the next edition of Iberflora?“I think the next Iberflora will be the respectable in recent story . For this 51st variant , the organization of the fair plans to give a eddy to the event that I am sure will storm visitors with new activities and innovative spaces and will avail consolidate its leadership . Now that the pandemic is in low hours , it is tangible in the surround that 2022 it will be a very special year . Everything seems to signal that it will have massive participation of exhibiting companies and that records will be bump in terms of visitant attendance . Therefore , all actors in the green sector will emerge stronger . On the one helping hand , supplier will be able to publicize your company , consolidate your stigma image , sell your product or service and generate strategical relationships . And , on the other hand , the owner of garden will be capable to enjoy the largest exhibition offer up in late years . For all these reasonableness , I am convinced that Iberflora - NewGeneration will persist engraved in the memory board of all those attend this edition . "
