HubSpot , a CRM platform that provides software program and support to help businesses grow – recently released their 2022 State of the U.S.Consumer Trends Report(Volume 1 ) to gain perceptiveness into how consumers act , think , and what they expect from the organisation they choose to do business with .
The respondents in this survey included all appropriate generations typically targeted by organizations and their internal merchandising teams across the U.S. – Gen Z ( 18 - 24 ) , Millennials ( 25 - 34 ) , Gen X ( 35 - 54 ) , and Baby Boomers ( 55 + ) .
This priceless report foreground how today ’s consumer trend are unambiguously tempt by age and why it ’s critical that arrangement to the full empathize the nuances of each generational persona .
What equipment are most used when research products online ?
Perhaps not surprising , 56 % of respondent use their fluid sound more than any other machine when searching online to research product . Additionally , 74 % of Millennials say they are more likely to use their mobile phones than any other twist .
Where are consumers discovering new Cartesian product ?
As organizations await to share the features and welfare of their products with consumers , it ’s essential to share that message where consumers are more apt to receive it . While 55 % of Gen Z say influencers are one of the most significant factor in their purchasing decisions , only 30 % view influencer recommendations necessary across all generations . Additionally , 50 % of Millennials and 57 % of Gen Z say they discover new products on social media , while that number is only 36 % across all generations .
Do today ’s consumers favor to buy products made by small businesses ?
Many consumers today opt to support small-scale businesses over big corporal brands . 45 % of respondents say they are more likely to grease one’s palms a product that was made by a diminished business . Perhaps most surprising is how the younger generation ( Gen Z ; Millennials ) is more supportive of buying a product from a pocket-sized business than their older counterpart ( Baby Boomers ) .
While the younger generation may rely on technology and societal influencers when making buying determination , they are more attuned to the value of supporting small , local merchants rather than corporate brands they deem greedy with no social responsibility to their residential area .
Consumer trend are not static and vary substantially across generations , stop , and family . For an organization to be successful with today ’s oftenunpredictable consumersin an ever - evolving market place ask understanding generational personas and how they align with your organization ’s merchandising missionary work .
For more information : HC CompaniesBryce AndersonEmail:[email protected]www.hc - companies.com
