The rising temperature has move people to go out and savour the efflorescence , and also inflame the " frigid " flower economy for a long time .
On the first day of the " May Day " vacation , Shanghai City Park get a total of about 515,000 tourists , and the suburban parks received about 45,000 visit .
At the same sentence , information from the Ele.me online delivery chopine exhibit that since the beginning of this year , the volume of fresh blossom legal transfer monastic order in the Shanghai grocery has continued to uprise . In April this yr , orders increase by 25 % over the same period last twelvemonth , with roses , carnations , lilies , gypsophila , and daisies most pop .
These growth data turned into the joy of the operators .
Do not rely on the commons ’s large passenger flow to " lie and win "
" It ’s almost twenty thousand , great ! " At 4 o’clock on May 2nd , he glanced at the number of hoi polloi entering the park on the screen of the visitor ’s hall . Chen Dayong , the possessor of Wanma Gardening , smiled .
His prime carrel is front Gate 1 of Chenshan Botanical Garden . The number of tourist in the park greatly affects sale .
The most headache for Chen Dayong was the settlement of the Xinqiao Flower Trading Center in 2016 .
The sweeping stalls that have been maintained for near 10 years were not ensure at that moment . He was not discouraged . He build up a small planting base in Jiashan , Zhejiang , and implant bougainvillea and Chinese rose .
In 2017 , after the fierce challenger , Chen Dayong received a temporary peak booth at the Chenshan Rose Exhibition , and after the competition last year , he was upgraded to a fixed John Wilkes Booth outside Gate 1 of the park .
Seeing that the business was booming , the eruption at the offset of the year gave Chen Dayong another hit . The yard of New Year ’s Eve bloom prepare in rise for the Spring Festival market were all go . Many good - timber phalaenopsis , clivia , and Rhododendron can only be piled up in the storage warehouse . After the flowering menstruum , the terms jump to a loss .
fortuitously , the bloom securities industry is recovering as the temperature rise , but prime consumption is not stiff demand , and it is impossible to win by rely only on magnanimous client flow without spending efforts on sales and selling .
This is Chen Dayong ’s " little trick"- whatever the park exhibits , put it in the " center locating " .
When Chen Dayong is talking about the flower exhibition at the Chenshan Botanical Garden , it was like counting his family treasure : " In the spring there are orchid exposition and Chinese rose exhibitions , making phalaenopsis , clivia , and Chinese rise up and roses the center stress ; in the summer there are lotus , piss lily expo , sell water lily and other hydrophilic plant , Mozzie Buster grass and peck are also very easy to sell ; when there are many people visiting the nursery in winter , they sell more succulent potted plants and flowers for Christmas . "
The parking lot also has a high " hit pace "
From Gate 1 of Chenshan Botanical Garden , drive around 4 kilometers , you’re able to see an Malus pumila immature " container " outside Gate 2 . This is the " Chenshan Market " run by Shen Huabo and his married woman .
Shen Huabo said : " We must strive to retrieve the expiration of the preceding few month . However , not all the solution take from the outbreak are uncollectible things . Look positively , but you have more time to reckon further in these months .
The burden of thinking is directly reflected in the " hit rate " of his flush shop . " The main client are couples and middle - aged or elderly multitude which are individual customers , " Shen Huabo steer to the adjusted booth : " This side is succulent plants , dahlia , Chinese rose , roses which can draw couples by their " typeface value " and prettiness ; Kalanchoe blossfeldiana , Malabar chestnut tree , geraniums , anthurium , take the " hapless " style , tacky and undestroyable , will keep the enthusiasm of middle - older and elderly customers to produce flowers . "
What about the off - season after this May ? Shen Huabo has a new melodic theme . Is it referring to the model of the IKEA experience center , re - dressing the venue behind the " container " , making a small courtyard for “ Immersive experience ” , combining seasonal flowers with horticulture and furniture ? Let tourists stimulate newfangled consumption urge while visiting .
Shen Huabo said that this is similar to the mentality of chitchat the peak show at the parking lot and see to it the most beautiful blossom then wanting to buy one for home . " The most hard meter has passed . attempt to open up the off - season market and try out to make the second spring ! "
" Atypical " Florist Chain Survival
In the " cold wintertime " just passed , the life of the single flower workshop is not easy , and the chain of flower shops is even more difficult .
Wang Qian , the somebody in charge of the operation of Hualin revealed that this Valentine ’s Day , the business of some best retail depot was less than one - tenth of the previous year . If it were n’t for these mountain chain stores holding together as a group for business , it might not be potential to do even one - tenth of this .
After the outbreak , the florists principally relied on on-line ordering to maintain the business concern , but the source of supplying was a trouble . During that time , the wholesale market was closed , many florists were out of Malcolm stock , and the on-line invalid orders of the entire industry surged .
" take care back now , the opportunity is only for those who are prepared , and it is too late to make change . " Wang Qian is very thankful that the company has a flower manufacturing plant and cold warehousing in Shanghai , and launch a raw order organization before Valentine ’s Day , range stores can communicate with each other according to the categories of flowers , if there is product out of stock , emergency brake storage can be transplant from the storage warehouse .
With its unchanging supply content , Hualin keep its customers and stabilized its reputation . At the terminal of April , the new joined store also spread out its doors against the course .
turn crises into opportunities , in plus to taking precautions , also count on " survival of the fittest desire . "
In summation to expanding the on-line marketplace , Hualin has also done many " irregular " commercial enterprise : stores set up platform to help other brand promote sales , set up flower border in great shopping malls , designed flower cards for hospitals , allow for flower art classes for bank building employees , make " Flash " concerts with cosmetics , and launch joint bouquet with video site , nutrient company , etc . to customize concert bouquets for vocalist …
" As long as we can expand the market and report , we will do it ! " Wang Qian express mirth and said that some people have joked that they are an advertising party , but this demonstrate that the cross - border translation of her flower shops is successful .
There were still a few days of a " little highlight " in May , flowers for mart - Mother ’s Day . Hua Lin also come in up with an actuarial system that established a effective " merit " on Valentine ’s Day and aimed and purchased a batch of gamy - quality carnation with high - price carrying into action in advance .
" There are at least a dozen varieties of red rose on the market alone . Which one you use , how many flower you use for bouquets , and which ones are the most democratic for efflorescence matching can all apply big information to help oneself . " Wang Qian said thousands of bouquets of 11 red rose wine and 11 pinkish roses were sell on Valentine ’s Day this year . Not only they but also their colleagues in the manufacture were encouraged . They believe that after hardening , the rest of the year will be more splendid and beautiful .
Source : n.eastday.com
